Loud, aggressive, and impossible to ignore, he signals to the child when hunger strikes. And when that hunger becomes insatiable, he’s utterly deafening.
This concept brings Ghrelin to life as a disruptive heavy metal musician, embodying the intrusive nature of unrelenting hunger and the way it commands attention. Cranking his amps to the max, he fills every space with noise, pulling the child’s focus from daily life and making even simple tasks a challenge.
By placing Ghrelin in every corner of the child’s world—classroom, playground, bedroom—we reveal the true impact of PWS, showing just how pervasive and relentless this hunger can be.