The Janssen PH team needed to raise awareness of pulmonary arterial hypertension (PAH) among patients with connective tissue disease, such as scleroderma. PAH is a rare and life-threatening disease, but it is a common complication for patient with scleroderma.
The Unmask PAH campaign was created to inform patients that scleroderma can affect more than their skin. Under the surface, PAH may be threatening their lungs as well.