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MARK GARGIULO | CREATIVE
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Epiduo

The campaign takes a playful, unexpected approach to acne treatment by turning blemishes into larger-than-life opponents. Tiny athletes kick, strike and overpower pimples, creating a memorable visual metaphor for the strength of EPIDUO FORTE. The bold humor grabs attention, while the product story brings it back to science adapalene 0.3% and benzoyl peroxide 2.5% working together in a once-daily topical treatment to fight acne.

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